3 Ways to Turn a Shopper into a Buyer

According to Retail Experts

Physical Stores Remain the Primary Driver of Retail Sales

As of 2022 (per Zippia), physical stores still account for 87% of total retail sales while e-commerce constitutes 13% of sales in the U.S and 73% of consumers prefer brands with personalized shopping experiences
From the National Retail Federation 2023 show, Lowe’s CEO: Physical stores are ‘biggest central competitive advantage’ in retail’ – Lowes has about 2,200 stores
Per business.com, blended shopping experiences are the new norm with primary interactions of Shopping Research, Showrooming, BOPIS (buy online, pickup in store)
In November 2022, New York Post reported that shoppers returned to stores on Black Friday with in-store shopping increase of 2.9% while visits to stores on Thanksgiving jumped 19.7% from 2021

Setting Up Your Store for Success

The famous quote, “If you build it, they will come” may be true in the movies but does not represent the full picture in the modern customer journey. These days, friendly staff, visual marketing and engagement attracts the audience and increases the probability that they become loyal customers. In a recent blogpost, Connecteam noted, “When customers see the benefits of shopping in-store instead of online, they are far more likely to return to your store numerous times because of their positive experience.” In addition, visual merchandising strategies play a big role in motivating customers to make a purchase. MasterClass highlights store layout, signage, displays and lighting among some of the fundamental variables that help businesses increase sales and enhance the customer experience.

Employees

Attracting, supporting and retaining top talent is a challenge in the retail industry. Sufficient financial compensation is only part of the benefits that the modern worker demands. In a recent report, Mckinsey & Company said…

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