Secure Customer Experience AI for Athletic Shoe Brands


“Online retailers are always on the lookout to make shopping our sites and apps easier. AI has a great potential to ease a lot of the overhead that consumers face, especially those who are less technically savvy…”
 

Carter jones – Lead Product Manager at Nike

Utilizing Artificial Intelligence to Design an Extraordinary Customer Experience

For over 25 years, NOHOLD’s priority is to assist companies in designing useful Customer Experiences (CX) with Artificial Intelligence (AI). Our SalesAdvisor™ solution uses Artificial Intelligence to act like a personal shopper for each potential customer that comes to your website or store. SalesAdvisor for Athletic Shoes is like a conversational Shoe Finder with the ability to answer free-form input, connect to accounts, complete purchases and more.

Throughout our years in CX and AI development we have noticed a few best practices. In most cases no one is practicing them all:

  • Make it easy to locate – a pinned button or permanent placement in the site’s main navigation
  • Assist potential customers while shopping – add direct lines of support in your eCommerce store or Shoe Finder
  • Allow shoppers to ask questions in their own words and receive accurate responses
  • Provide a shopping support solution is available 24/7/365
  • Do not ask for personal information to start an interaction with automated systems
  • Collect shopper free-form input to understand how to better serve your potential customers, reduce costs and increase sales
  • Choose AI support applications that apply both Deterministic and Generative AI because:
    • Procedure guidance – guide visitors through a process in a conversational manner
    • Information is consistent
    • Answers are discovered through company-only content to avoid hallucinations and inaccurate information
    • It is secure and compliant
  • Choose AI support applications that can be leveraged on multiple channels and languages simultaneously

We did a quick review of Running Shoe Companies’ CX strategies on their website. We looked at these brands:

  • Brooks
  • ASICS
  • New Balance
  • HOKA
  • Champion
  • Under Armour
  • Mizuno
  • On
  • Diadora
  • adidas
  • Topo Athletic
  • Reebok
  • Nike
  • Skechers
  • Puma
  • Saucony
  • Altra
  • Karhu

Check out this infographic outlining some of what is happening in the athletic footwear market.

“It’s proven to be such a wonderful tool to assist our consumers in making the best buying decision to meet their needs.”  – Annette Kanakaris, Director of Operations

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