Recently, someone asked, “Why shouldn’t I just hire more staff to answer calls as my business grows instead of leveraging automation?” There are a number of reasons why clinics should augment staff with AI-based Virtual Assistants including but not limited to: scalability; cost; feasibility; etc. In addition, there is a widespread labor shortage, new hires will require time to ramp-up, and staff may get sick. We have heard from our customers that automating repetitive, time-consuming tasks allows staff time to work on the things that are most important like guiding patients during treatments and helping them to create families. The need for human staff members is critical – but why not help your clinic staff to focus on the elements in the patient journey that require the most personal care?