Before customers make a purchase Intelligent Virtual Assistants provide support to reduce returns.
Have you ever purchased an electronics product and realized additional accessories were needed to make it work? Or did you ever get frustrated with setting up a product and decide you would rather return it than attempt to search for a how-to guide? For example, the average shopper may not realize that when purchasing a doorbell camera, it is possible that a mesh network or Wi-Fi extender is necessary. Realistically, most people have experienced something similar. When a customer purchases your product and something is not working the way they envisioned, the probability for returns increases along with the cost to your company. According to a recent article by Fast Company, “Processing the average return costs companies 59% of the original sales price of the item.”
Virtual Assistants help prospective customers to better understand products before purchasing. They have the ability to suggest which accessories may be necessary. They can also answer questions about compatibility, set up, and can be a great way to transform that wordy manual or how to guide. How many returns could be avoided by offering a Virtual Shopping Assistant during the shopping experience?