We all shop in-store differently for technical products. Some of us go into the store prepared, knowing exactly what to buy. The rest of us are intently reading packaging trying to find the right product. The language on the package can leave you with more questions and staff may not be educated on your specific needs. To improve this type of shopping experience in-store, ARRIS has deployed an AI-based Virtual Assistant to answer customer questions on demand.
ARRIS recognizes the importance of providing customers with support no matter where they are. Today you can find QR codes on 25 of the company’s products to launch Artificial Intelligence. You can scan the code that launches ANA, the ARRIS Virtual Assistant, and ask a question to help you find the product that’s right for you. The Virtual Assistant gives ARRIS a competitive edge when selling to customers because the experience:
- Is innovative and a differentiator
- Creates opportunities before point of purchase to communicate with customers
- Captures the voice of the customer to improve product and services
- Helps customers really understand what they are buying and if it will meet their needs
ARRIS is transforming the shopping experience for customers in over 7,000 stores. If you are interested in asking the Virtual Assistant some questions about ARRIS products visit https://www5.nohold.net/Arris/ukp.aspx?pid=1&donelr=1&alt1=web
Do you think AI has a future in-store?