Ensuring customer satisfaction, retention and loyalty means building a stellar product while making the purchasing process as smooth as possible. Try to remember your last experience in a big box store. While shopping for an electronics product, how easy was it for you to find a sales rep to guide you through the process? Was the staff member knowledgeable about the features & functionality most important to you? Did the rep communicate all of your concerns back to the manufacturer(s) of the products you were interested in? A 2019 survey from RetailMeNot found 69 percent of U.S. consumers would rather review a product on their phone than speak with an in-store associate and 53 percent preferring to seek out discounts and offers on their phones instead of consulting an associate. AI-based Virtual Assistants guide prospective customers through product selection, while reporting back to your brand the most important questions asked. They are available 24x7x365 and in multiple languages.
Do you know what questions your prospective customers have before they purchase your products in store?