What are the native languages that your patients speak? Are you sure that the English-based educational information provided is sufficient for your audience? In talking with fertility clinics in North America, we have learned that some of the most common languages they encounter include: English, Spanish and French. Offering a Virtual Health Assistant that can respond to patient questions 24×7 via the phone, online and in their preferred language can improve the experience while increasing loyalty. Which languages are important to your audience?