It’s true that many consumer electronics companies are global brands with an international reach. This means that customers come from various backgrounds, cultures and speak different languages. Sometimes language barriers present themselves not only when trying to understand product functionality, but in the indirect translation from one language to another. Yet what happens when customers are shopping for your products at a retail store, and they cannot find product information in their language? Virtual Assistants are capable of interacting in multiple languages. They can be created once and deployed across channels in the languages your audience prefers. Virtual Assistants can be launched from a QR code on product packaging, via social media, voice, etc. Some examples of multilingual implementations include (but are not limited to) English, Spanish, Chinese, Russian, Japanese, Korean, Italian, German, Dutch, French, Polish and Portuguese. Is it possible that your prospective customers may abandon a purchase because product information is not available in their native language?
